Posted in Research; Posted 9 days ago By Katrina Patterson Less than a minute to read

Recent research reveals concerning sunburn rates and strong public support for skin cancer prevention in New Zealand

 

A 2025 nationwide survey of more than 2,000 adults has provided valuable insights into New Zealanders’ knowledge, attitudes and behaviours around sun exposure and sun protection.

The findings are concerning.

  • 64% of adults reported being sunburnt during the summer, and 26% experienced severe sunburn.

  • Sunburn rates are highest among 18–24-year-olds, with more than half of young women reporting severe sunburn. 

  • 50% of the population report liking to get a suntan. 

  • While most people agree that regularly protecting yourself from the sun can prevent skin cancer, only 38% regularly protect all exposed skin, and 40% of the population report not owning a sun protective hat.

  • Myths about sunscreen remain common.

  • Encouragingly, more than 85% of New Zealanders support increased government investment in SunSmart programmes and shade in public spaces.

 

Read the full report

 

Source: 

McNoe B, Gray A, Iosua E. 2025. Sun exposure, protection, and skin cancer prevention knowledge, attitudes and behaviours in Aotearoa New Zealand: 2025 national survey findings. Cancer Society Research Collaboration (Te Rōpū Rangahau ō Te Kāhui Matepukupuku).